What is Your “Return on Life™?”

Specialize in Sandwich Generation Family
Balancing financial responsibilities for aging parents and children.

GOH CHEE KEONG

CFP®, IFP® | Financial Life Coach (FLC)
Licensed Financial Planner (LFP)
License No. :
eCMSRL/B8763/2019
Email :
ckcoreplus@gmail.com
Specialize in Sandwich Generation Family
Balancing financial responsibilities for aging parents and children.

GOH CHEE KEONG

CFP®, IFP® | Financial Life Coach (FLC)
Licensed Financial Planner (LFP)
License No. :
eCMSRL/B8763/2019
Email :
ckcoreplus@gmail.com

CK Goh, is a Licensed Financial Planner dedicated to guiding individuals toward financial security and success. With a Bachelor of Science (Hons) and a Master’s Degree in Environmental Studies from Universiti Putra Malaysia, he brings an analytical and strategic approach to financial planning. As a certified Islamic Financial Planner, he offers expertise in both Conventional and Syariah-based financial solutions. 

With over 18 years of experience in the financial services industry, CK emphasizes personalized financial strategies tailored to each client’s unique needs. As part of Coreplus Advisory, his philosophy is to craft “unique and personalized financial blueprints through sound investment tools,” ensuring clients achieve both financial stability and life fulfillment. 

CK specializes in helping Sandwich Generation Families navigate their financial journey, acting as a financial GPS to identify and balance multiple priorities. He understands the challenges of switching between different life roles—being a caring child to aging parents, a supportive partner to their spouse, and a responsible parent to their children. His financial roadmaps help families manage these responsibilities seamlessly while securing their future. 

Recognized as a Financial Life Coach, CK is a sought-after speaker on various platforms, including webinars, social media talks, radio stations, and universities. His philosophy extends beyond traditional financial planning, focusing on “Returns of Life” rather than just “Returns on Investments.” Through a holistic approach, he empowers individuals and families to make well-informed financial decisions that enhance their overall well-being. 

Christine Hee
– Marketing Executive, Age 36
CK has been such a blessing for me and my family. As a daughter, wife, and mom, I constantly felt torn in different directions—trying to support my parents, be there for my kids, and still plan for our future. CK really listened and helped me put together a financial plan that fit our ever changing life needs. He also made everything feel less overwhelming and more doable. What I appreciated most was how he focused on our values, not just the numbers. With his guidance, I finally feel like we’re on the right track, and that peace of mind is priceless.
Mr Alex Tan, and wife (Kelly Lee)
– Technical Support Engineer, and housewife, Age 39 & 38
CK真的帮了我们很多忙。作为一个要照顾年迈父母、抚养孩子、又要为未来做打算的家庭,我真的不知道从哪里开始。CK非常有耐心地了解我们的情况,帮我们规划出一条清晰又实际的理财路线。他让理财变得没那么可怕,反而让我们对自己的决定更有信心。跟他合作,不只是单单谈钱,更重要的是谈生活。他真的关心我们的人生方向,而不仅是投资报酬率。说真的,如果没有他的帮助,我真不知道我们该怎么走下去。感谢有他!
Nor Aizan binti Mat Yusoff
– Entrepreneur, Age 48
First of all I would like to express my appreciation to Mr.Goh for a beneficial session which lasted a little bit more than an hour. It was very gracious of him considering how valuable his time is. I found that the session conducted has given me a good framework on how I should plan my finances better. The communication was clear and precise. Mr. Goh also has a positive and trusting vibe which makes me feel comfortable to discuss and be open with my financial situation. The action plan that was suggested during the session was laid out clearly and easy to follow. He was also able to make me feel that I could overcome my difficulties and be non judgmental in his approach. It was a very helpful session overall for me. I would absolutely recommend him as a financial planner for anyone seeking this service.
Nur Hafizah Binti Mohamed Kassim
– Software Engineer, Age 24
Hello Mr Goh ! I really enjoyed yesterday’s session a lot. I really like the way you approach the topics and don't hard sell at all. It actually has really opened my eyes on how important managing my finances is, especially when I am still young. You even advised me on a very important key in finance which are zakat & PCB that I didn't really look into before. In fact I think everyone should really look into hiring a financial planner in order to help us determine our short term and also long term financial goals and create a plan on delivering those goals. I really enjoyed the session yesterday & thank you so much for your input and time !
Ng Chun Zhang
–Finance Graduates, Age 22
After a short discovery session with Mr. Goh, I gained a wealth of knowledge. Despite being a student in the finance field, I still faced challenges in budgeting and worrying about my future financial planning. The session helped me clarify my goals, as Mr. Goh mentioned, 'Most of us know what we want; sometimes we just need someone to remind us.' One aspect I appreciate is that, unlike traditional financial planning, Mr. Goh advised me to focus on increasing my income instead of just cutting expenses. This approach makes it easier to pursue what I love while working hard for it.