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What is Your “Return on Life™?”

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Specialize in Retire Rich with Purpose & Joy
For those preparing for retirement with financial security and meaningful goals.

LIM HOOI HOOI

DIRECTOR & CO-FOUNDER
CFP®, IFP®, CPRC | Financial Life Coach (FLC)
Make an appointment
Licensed Financial Planner (LFP)
License No. :
CMSRL/B4749/2014
Email :
limhooihooicoreplus@gmail.com
Specialize in Retire Rich with Purpose & Joy
For those preparing for retirement with financial security and meaningful goals.

LIM HOOI HOOI

DIRECTOR & CO-FOUNDER
CFP®, IFP®, CPRC | Financial Life Coach (FLC)
Make an appointment
Licensed Financial Planner (LFP)
License No. :
CMSRL/B4749/2014
Email :
limhooihooicoreplus@gmail.com

Lim Hooi Hooi is a financial professional with over 23 years of experience, specialising in Life-Centered Financial Planning that places individuals’ values, life goals, and well-being at the core of every financial decision. As a Certified Psychology of Financial Planning Specialist and Certified Professional Retirement Coach (CPRC), she goes beyond numbers to address the emotional, psychological, and lifestyle aspects of financial planning.

 
She supports clients not just in preparing financially for retirement, but also in navigating the personal transitions that come with it—helping them use their time meaningfully, pursue what matters most, and live a life with no regrets.

 
A pioneer in integrating the Psychology of Financial Planning into financial life coaching in Malaysia, Hooi Hooi takes a holistic approach that aligns wealth strategies with individual purpose and well-being. She holds multiple certifications including CFP®, IFP®, and CPRC, and is known for helping clients achieve clarity, confidence, and peace of mind through thoughtful, values-driven planning.

 
A sought-after speaker, she regularly shares her insights through FPAM panels, radio interviews, webinars, and workshops—reaching a wide audience including NGOs, SMEs, and students.
More than a planner, Hooi Hooi is a compassionate coach and advocate for meaningful living. Her work continues to reshape the financial planning profession, empowering individuals to make life-enhancing financial decisions and thrive in every stage of life, especially retirement.

Lim May Ken
★★★★★
– Unit Trust Consultant
I feel good and lucky to have Hooi Hooi as my coach as she gave me the opportunity to explore myself and help me to plan for my goal. After the session, i feel good and more confident to start my journey again with Hooi Hooi's help. Her different with my other coach was, she coach me based on my ability and i did not feel any stress and uncomfortable. I like the way she encourage me and support me. Of coz i will recommended this coaching to others. Thank you Hooi Hooi
Lim Pei Yoen
★★★★★
– Financial Planner
Coaching lead to find ways or methods towards the goal I want to achieve. Biggest discovery is find my own resources I have on hand & how I should utilities or enhancement from there. Money script is to know which categories I belong to and what's should keep or throw away. This coaching definitely worth to join.
Lim Li Lian
★★★★★
– Accountant
This is my first coaching experience and it has given me more confident to push forward my plan and to expedite it with constant reminder to set objective, plan and timeline. Also consistently ask myself constructively in the process what I did wrong and the steps I can make not to repeat the same mistake. Sharing to me of how other successful person that my coach know in the field of my plan gives me more confident that my aim is achievable and what are the realistic changes I can make in my lifestyle. Highly recommend this coaching session especially for those who is serious to make a change in their life and need guidance and push towards their goal.
Khoh KH
★★★★★
– Architectural Design Manager, Age 46
I joined Hooi Hooi's Financial Life Coaching to understand personal financial commitments as well as personal goals. The discovery that I am very conservative when it comes to money management. Hooi Hooi was able to share some money managing tips that are practical. This coaching has helped me to reconfirm certain life decision such as the ideal retirement age. Everybody should do this, and not wait until time is not on our side to make the correct financial adjustments.
Penny Cheong
★★★★★
–Tuition Teacher, Age 50
I would like to express my appreciation on the Financial Life Coaching provided by Hooi Hooi. Returns of life is the one I feel impressed as I never thought that it is measurable and our attention is usually focused on returns on investment. The three sessions of coaching help me discover myself making me more confident with my current endeavours and future undertakings. I know what I want in life and how to attain them with more confidence.
Abby
★★★★★
– Doctor, Age 46
After my Financial Life Coaching session with Hooi Hooi, I am able to see my future direction clearly, to list down my income n expendicture in details. I also start to see the discrepancies between my goals and reality and be more proactive in finacial planning. I will recommend this kind of planning to my family n friends.
Make an appointment